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Michelle Rochelle

REGIONAL SALES DIRECTOR – NATURAL CHANNEL

Acosta Natural/Specialty Division Director, New Brands Team

Michelle has 22 years of experience working in the Natural Industry on both the broker & manufacturer sides of the business, as well as Lead Supervisor at McDonalds. As the director of the New Brands Team, she helps facilitate the goals of our start-up brands to launch them into multiple business channels.  She also plays a significant role as National Natural Channel Business Manager helping to develop go-to-market strategies to build out key natural independent accounts.

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Welcome to IGNITE:

IGNITE is more than a contract sales force – we are the advocate of the manufacturer in the marketplace. Most of our brands occupy the #1 or #2 space in the categories in which they compete. We partner with manufacturers, pairing your passion with our strategic focus and industry expertise. We work with you towards your fundamental goals: profitable growth to exit.

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