REGIONAL SALES DIRECTOR
After 15 Years in the Industry that includes Acosta and Natural Specialty Sales, Diana joined the Ignite team in May 2018. Diana has held many roles during her career including Business Manager Assistant (Safeway Team, GEO Team & Frozen/Perishable Team), Frozen/Perishable Team Lead, Office Manager, Business Manager Assistant Supervisor, Associate Business Manager, and West Grocery Business Manager. Diana has over the past four years with the New Brands Team worked with and grown multiple clients while making the Headquarter Call to SuperValu/Market Centre and growing that business with all NSS clients. Diana is highly organized, professional, down to earth, and has developed a love for the Natural/Specialty World.
Diana loves spending her off time with friends and family, husband Ron, and sons Josh and Eric. Diana’s son Josh is a College Graduate with a BA Degree in Motion Graphic Art/Design, and her son Eric is a Junior in High School. She also loves her large cats Cupid, Smokey, and Bandit (Maine Coons). When Diana is not working, being a wife, or mom, she loves to cook, read, walk, and stay cool in her pool during the hot summers in beautiful Pleasanton, California.