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Bill Allocca

REGIONAL SALES DIRECTOR

Bill joins Ignite with over 30 years of consumer products sales, trade marketing and customer service experience. Has had the privilege of working for some of the finest CPG companies in the world including Nabisco, Rich Products and Conagra. His background includes Eastern Region Sales Manager, Broker Manager, Trade Marketing Manager and Business Development Manager

Bill’s objectives with IGNITE will be to focus on growing market share, delivering profitable volume and best of class customer service.

When he’s not “selling groceries”, Bill enjoys his free time with his 3 children Kate, Kim and Joey and spoiling his two precious granddaughters Ava and Olivia. Resides in Marietta, GA, Bill donates community time as a volunteer for Grady Memorial Hospital and The National Stroke Association.

 

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Welcome to IGNITE:

IGNITE is more than a contract sales force – we are the advocate of the manufacturer in the marketplace. Most of our brands occupy the #1 or #2 space in the categories in which they compete. We partner with manufacturers, pairing your passion with our strategic focus and industry expertise. We work with you towards your fundamental goals: profitable growth to exit.

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