REGIONAL SALES DIRECTOR
Betsy has over 17 years of industry experience, in conventional and natural channel retail, CPG sales, and food distribution. When she joined the IGNITE team in 2014, she had worked in category management and operations with Jewel Food Stores, in the natural channel with Wild Oats, and in a national account manager role at WhiteWave Foods. Then moving to the distribution side, Betsy worked at UNFI as first a Supplier Relationship Manager and then Group Manager. With a wealth of experience in all aspects of the industry – conventional, natural, grocery, foodservice, distribution, and manufacturing, Betsy brings a multi-faceted dimension to the IGNITE team.
Betsy joined IGNITE to get back on the manufacturing and sales side of the business. In her personal time, Betsy and her husband Rod enjoy golfing, skiing, travelling, and spending time with their grown sons, other family and friends, and their menagerie of pets.